It’s aliveeeeee!

Blogging is hard.

Let me rephrase that: Blogging is strenuous and exhausting.
I have tried it again and again, fail after fail. I know defeat when I see it and I have learned to recognize a lost cause. This is why, after careful consideration, I have decided to stop my attempts at Blogging altogether and opt for a different approach: blogging.

Hence, welcome to my ‘b’ blog.

For those of you scratching your heads uncomfortably, allow me to explain. My idea of starting a ‘small-b’ blog came initially from one of my favorite bloggers: bavatuesdays, who took it from this post published by Tom Critchlow.

My wish for a ‘b’ blog comes as a direct reply to the massification of neutral-toned, dis-contextualized, disconnected, Big-B Blogging. Big-B Blogging, or Blogging, is a written piece that rose from the depths of content marketing: it is a hallow article designed to appeal to big audiences, to gather likes and generate comments. As with many social media platforms, Blogging seems to value attention-at-whatever-the-cost over truthfulness, critical and interesting content, credibility and authenticity. This is because Blogging is “mass media… content designed for pageviews and scale”.

It is no secret that blogging is having a ‘comeback’. The purpose of ‘b’ blogging, or blogging, is to return this activity to the writers, the thinkers, the sharers and spreaders of knowledge. In Critchlow’s own words:

Small b blogging is learning to write and think with the network. Small b blogging is writing content designed for small deliberate audiences and showing it to them. Small b blogging is deliberately chasing interesting ideas over pageviews and scale. An attempt at genuine connection vs the gloss and polish and mass market of most “content marketing”.

The way I see it, small-b blogging promises to rehash the lost relationship between blogger and reader. By creating and interacting in more compact networks, bloggers are able to generate deeper impact, to engage meaningfully with other readers and writers, and to reflect critically on their own content.

“Release” content often, “reference” your own thinking, and “rework” your old ideas again and again, says Critchlow quoting Venkatesh in The Calculus of Grit.  That is what differentiates a Blog from a blog, Blogging from blogging and Blogger from blogger: meaningful connections = meaningful content.

So, welcome to my little corner of the Web.
This b blog will be focused on the many things that make my brain tingle, but expect to see very common themes: adult and higher education, educational technology, openness, digital media and modern citizenship.

Thanks for joining!

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